Research Objectives
The core purpose of this user research is to:
Identify the biggest challenges learners face when studying UX/UI.
Understand preferences for learning formats (e.g., videos, interactive tasks, or reading).
Explore the importance of accessibility and inclusivity in a learning platform.
Gather insights into what motivates learners to stay engaged.
Discover pain points in existing education platforms.
Target Audience
Primary Audience:
Aspiring UX/UI designers with little to no prior experience.
Students or professionals transitioning to a UX/UI career.
Designers seeking structured learning paths to build a portfolio.
Secondary Audience:
Educators and mentors who provide UX/UI training.
Industry professionals looking for resources to upskill or teach others.
Personas
Research metods
Qualitative Research
Competitor Observation
Observe how users interact with existing platforms like Coursera, Udemy, or Designlab.
Focus on usability challenges and feature gaps.
Quantitative Research
Behavioral Analysis: Prototype testing (low-fidelity) with 5 participants to identify usability challenges.
Empathy map (Alex)
Key Findings
1. User Motivations
Learners are driven by:
Portfolio Development: 70% of participants want hands-on projects to showcase skills.
Career Advancement: 60% aim to transition into UX/UI roles.
Recognition: 50% feel motivated by badges, milestones, and progress tracking.
2. Pain Points
Scattered Resources: 65% of participants find it difficult to piece together learning material from multiple platforms.
Lack of Structure: 55% struggle with unstructured learning paths that don’t provide clear guidance.
Overwhelming Content: Many platforms overwhelm beginners with too much information at once.
3. Desired Features
Structured Learning Paths: Step-by-step guidance tailored to user goals (75%).
Interactive Exercises: Hands-on tasks with immediate feedback to apply skills (65%).
Portfolio-Building Tools: A platform to compile and showcase completed projects (60%).
4. Accessibility Needs
High-contrast visuals, screen reader support, and neurodivergent-friendly layouts were requested by 40% of participants.
CJM
Userflow
I designed a detailed user flow to map the steps users take when interacting with Uxology, including onboarding, exploring courses, completing lessons, and tracking progress. The user flow was created to visualize how users move through the platform, identify potential roadblocks, and ensure the design supports their goals effectively. It helped prioritize critical features like guided onboarding, intuitive course navigation, and progress tracking.
